Social Media Campaign Strategy
Social media is one of the most important channels in the marketing matrix as it allows us to reach a large and engaged audience, increase brand awareness, drive traffic to our websites, and generate sales. It also provides a cost-effective and measurable way to promote products and engage with customers. By creating a strong online presence and building relationships with customers through social media, businesses can establish trust, build brand loyalty, and ultimately drive more sales.
I have built the brands in - and social trust of - communities in Durham, Tallahassee, Tampa Bay, and Boston in my time as a marketing manager. I’ve also managed social and design teams as well as full scale influencer programs in Boston in the health, wellness and nutrition industry.
Social Media should be
Attentive
True to Brand
Lighthearted or Direct
Relatable
As a professional with over 11 years of experience in social strategy, content creation, and creative direction, I have a strong understanding of how to effectively market - and build - a brand through social media. I create engaging content that resonates with our target audience, and use my skills in creative direction to visually enhance the message and reinforce the brand identity. Social media should be fun or be directive in their calls to action. Staying up to date on current trends and using data analysis to continually improve and optimize my strategies is key.
I have built social accounts from scratch, written policy, created brand guidelines for organizations, and curated feeds resulting in up to a 500% increase in interaction, follower, and impression count.
Social Personalities
Older demographic, informative, phasing out
Millennial focused, news-based, stan culture
Gen Z! Playful, direct, limited success for brands
Steady and stable, largest net for audience
Rising quickly, brand and influencer-focused
Question and answer - incognito influencing
Professional, networking
In social media, personality and timing are perhaps the two most important factors to success. Social listening is key. Metrics systems such as GRIN, Meltwater, and Aspire allow us to listen to the true conversation around the brand - going one step further than interactions. I pull weekly listening reports around brand conversation and adjust our tone based on consumer metrics.
Promotions
Measurement
Content
Voice
Influencer Marketing
As an Influencer and Lifecycle Marketing Manager, I became skilled in all things social listening and influencer relations. I have expertise in creating and executing comprehensive influencer and lifecycle marketing strategies, working with both regional and national talent to promote the brand and drive revenue - all with a focus on customer retention. In this role, I was able to:
Create a framework to execute a comprehensive influencer and lifecycle marketing strategy
Cultivate relationships with regional and national talent to promote the brand and drive revenue
Focus on customer retention
Align brand partners on product releases, expansions, and joint brand initiatives
Influencer marketing is important because it allows brands to reach a large and engaged audience through trusted sources. Influencers, who have built a following on social media, can act as brand ambassadors and endorse products or services to their followers. This can increase brand awareness, drive traffic to the brand's website, and generate sales. Influencer marketing is also cost-effective compared to traditional advertising methods, and it can provide valuable insights into consumer behavior and preferences. By partnering with influencers who align with their brand values, companies can establish trust and credibility with their target audience, ultimately leading to increased brand loyalty and sales.
Like all channels in marketing, Influencer strategy is quickly changing.
A promo code in an influencer’s bio won’t do it anymore. Gen Z and later Millennials crave organic content without blatant influence. Subliminal and product-placed influencing is on the rise, and trends will continue to shift over the next 12-36 months. As with any case in brand marketing, its important to align on market trends and be at the forefront of any new social platforms and strategies available to you.