Marse | Campaign Optimization

Performance Tracking & Campaign Optimization

It's important to stay ahead of the curve in the ever-evolving world of marketing. That's why every year, I create a tailored marketing plan to stay aligned with changing business objectives and customer behavior. My strategic approach involves collaboration with all relevant stakeholders to establish a clear vision for our marketing efforts. This plan serves as a guiding force for our team, ensuring we remain focused and effective in delivering above quality marketing solutions throughout the year.

Included in these marketing plans are a comprehensive audit of the state of our marketing , assessing key KPI’s that were and weren’t met in the previous year, as well as a look inside our identity standards, and training guides that marketing staff may access throughout the year. These plans are distributed for reference to each member the organization for complete transparency.

Whatever it is, the way you tell your story online can make all the difference.

KPI’s

P&L Reports

Return on Investment

Performance Gaps

Market Demand Analysis

Ideal Customer Profiles

Performance tracking with sites such as Google Analytics is essential for crafting effective marketing of an ecommerce brand. By analyzing key metrics such as website traffic, referral sources, and conversion rates, we can gain insights into the effectiveness of our marketing campaigns and make

data-driven decisions to optimize their strategy. Regular performance tracking can help us identify areas of improvement, such as low conversion rates or underperforming campaigns, and make necessary changes to drive more traffic, increase sales, and achieve business goals.

Using Analytics to Optimize Marketing

Platform-provided tools help optimize strategy.

Shopify, for instance, provides insights into key metrics such as website traffic, sales, and customer behavior, allowing us to understand the impact of our marketing efforts and make informed decisions to optimize their strategy.

Whatever it is, the way you tell your story online can make all the difference.

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