Marse | Campaign Building

Campaign marketing is essential to the success of businesses because it allows us to target specific audiences with customized messages and offers. This approach enables companies to build brand awareness, drive engagement, and generate sales by targeting the right people at the right time.

Campaign marketing also provides a measurable way to track the success of marketing efforts, allowing businesses to adjust and refine their strategies based on data-driven insights. Additionally, by segmenting their audience and personalizing their messaging, businesses can increase the relevance and impact of their marketing efforts, leading to higher conversion rates and a better return on investment.

Campaign Building

Everyday Champions

One of the things we found we were lacking most in our market research project at Florida State was consistency in our message. One thing that can help with this is the development of a campaign. Over the course of a semester, together with the student marketing team, we put together a comprehensive messaging campaign around idea of ‘winning your day.’ Winning your day can mean something different to everyone, so we focused on small steps everyone can do to make their day more winnable, just to become an everyday champion.

#WinYourDay

Another aspect cruicial to the success of the Everyday Champions campaign was the integration of social media and real-life stories of student success to tie the brand the each individual in our program. Through photo campaigns on Instagram and Twitter to interview-style blog posts that were highly circulated by the interviewees and their peers, we were able to connect the concept of our campaign to the real lives of Florida State students.

See The Award-Winning Campaign

NIRSA Creative Excellence
First Place

Addy 2017
Silver

Becoming a Voice for Campus

When I arrived at USF, there was no brand in place. With tight restrictions on what we were allowed to do with the “USF brand,” (nothing) I had to rely on a tagline or saying that I could build a brand around. After multiple focus groups and individual student surveys, the

phrase that most resonated with USF students was “Find Your Fit.”

Focus Groups